Archive for the 'Branding' Category
3d Sound, Changing Your View

Part of LG’s “Different Sides” 3D sounds campaign, these ads showcase a creative perspective to get the point across. Via Ads of the World

What opens at 6 am?!

Looks like this ad in Yass, Australia passed the spell check, but missed the context check. G’day mate!

Top Brand Loyalty

Does your brand command loyalty? TheĀ Brand Keys’ annual survey of customer loyalty has been released, and you might be surprised at a few names on the list:

1. Netflix
2. Apple
3. Walgreens
4. Discover
5. Hyundai
6. Mary Kay
7. McDonald’s
8. J.Crew
9. Samsung
10. Nikon

Brand Keys president Robert Passikoff says that “Products and services that respond with a truly consumer-centric view of their category – delighting the customer – based on predictive loyalty metrics, stand to gain the most, and establish themselves as this decade’s brand leaders.”

Best Veggie Marketing Campaign?

This rendering for baby carrots packaged to look like bags of Doritos and sold in vending machines is part of a new campaign geared towards the ‘junk food generation’. Read more at USA Today.

You don’t know quack

aflaacc

It’s our favorite duck (or at least the one that appears most often on TV these days) with a fun mini-site for Aflac’s newest ad campaign, proving You don’t know quack.

Out of Work Ad Guy

outofworkadguy

Talk about marketing yourself… When Jeremy Salzman lost his job at the ad firm he was working at, he branded himself as the ‘Out Of Work Ad Guy’. He set up a website, OutOfWorkAdGuy.com, and even got a news spot dedicated to his efforts.

Look what Santa got me!

mini-boxes.preview

Someone was awful good last year. Mini Amsterdam put huge cardboard boxes that looked like toy packaging around town. Excellent, unconventional way to get attention for your brand.

From BrandsOfTheWorld.

The Real Toy Story

Lego Heads

Here’s a great article on how one of the world’s most recognized toy brands got it’s start, nearly lost it all in 2004, and turned things around to continue to be the company they are today. I’m talking, of course, about LEGO. You can read the full story (with more pics) here.