Increase convertible rentals by changing the weather
									  
													 01/17/2010  
													 Technology  
											
			
This sounds absolutely absurd, yet awesome at the same time: To promote rentals of convertibles, German rental company Sixt decided to literally bomb the clouds away from what is historically known as one of Europe’s wettest cities.
The results: lots of happy citizens and increased sales! Watch the video at Cream.

 
									 
									 
									