Top Brand Loyalty

Does your brand command loyalty? The Brand Keys’ annual survey of customer loyalty has been released, and you might be surprised at a few names on the list:

1. Netflix
2. Apple
3. Walgreens
4. Discover
5. Hyundai
6. Mary Kay
7. McDonald’s
8. J.Crew
9. Samsung
10. Nikon

Brand Keys president Robert Passikoff says that “Products and services that respond with a truly consumer-centric view of their category – delighting the customer – based on predictive loyalty metrics, stand to gain the most, and establish themselves as this decade’s brand leaders.”

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