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Schmear campaign: Using coupons & Facebook

einstein

Looking for an excellent way to drastically increase your company’s Facebook fan base? How about a coupon for a free bagel?

This article on Einstein Bros. recent “Free Bagel & Schmear” campaign illustrates how they’ve used Facebook to bring in more customers. They claim that the redemption rate from coupons offered on Facebook is more than double what they get from their printed coupon campaigns.

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