Bad social media marketing = Turn off

Who’s behind your social media marketing efforts? Many dishonorable firms will post all kinds of garbage comments around the blogosphere with backlinks in an effort to increase a client’s search ranking. However, today’s users are much more tech-savvy, and know a spammer when they see one. This leaves them with a bad impression of your brand, seeing your company using unscrupulous techniques to get traffic to your site.

Ben Kunz has written an excellent case study on one company that was saddled with such an issue: FinalFootwear.com

Sad part is, they probably (hopefully) have no idea this is going on.