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Pancake Holiday sans Twitter

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IHOP’s recent ‘Pancake Day’ and related marketing managed to surpass both a single and five-year goal gaining $2.1 million for the brand. But was there money left on the table (other than tips)?

While a proper website and facebook page were utilized, there was a total absence of a presence on Twitter. Could this have been a missed opportunity for an ever greater turnout? Post Ad has the full article.

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