IHOP’s recent ‘Pancake Day’ and related marketing managed to surpass both a single and five-year goal gaining $2.1 million for the brand. But was there money left on the table (other than tips)?
While a proper website and facebook page were utilized, there was a total absence of a presence on Twitter. Could this have been a missed opportunity for an ever greater turnout? Post Ad has the full article.
Chris Gas is a web development manager, amateur photographer, and musician passionate about helping small businesses grow. He is the founder of Fantastic Edge Marketing. View his public profile on LinkedIn.