Branding Archive

What if candy wrappers were honest about what’s inside? A clever post over at

Does your brand command loyalty? The Brand Keys’ annual survey of customer loyalty has been

It’s our favorite duck (or at least the one that appears most often on

Talk about marketing yourself… When Jeremy Salzman lost his job at the ad firm

Someone was awful good last year. Mini Amsterdam put huge cardboard boxes that looked

Here’s a great article on how one of the world’s most recognized toy brands

We’ve seen logos ripped off (stolen), poorly made (“my nephew in preschool designed it”),