Facebook fan pages aside, you might want to take a serious look at the privacy settings for your personal profile.

Openbook is a great resource to see what exactly it is you’re sharing with the rest of the world through your Facebook account, using Facebook’s own search service.

Video is one of the most powerful tools you can use as a business owner. Amy-Mae Elliott has an excellent post on the top 10 things small businesses should be doing with their YouTube accounts over at the AMEX Open Forum.

If you’d like to find out more about how you can start using video effectively to promote your business online, contact me.

You’ve heard of Lamar, the company that owns thousands of billboards across the country. Apparently, they’re huge fans of Conan O’Brien- so much so they’re ‘offering their screens’ as a temporary tribute to the ousted late night talk show host. His recent tweets appear between ads on their digital billboards, along with a link to www.aplaceforconan.com- the site created for this campaign.

IHOP’s recent ‘Pancake Day’ and related marketing managed to surpass both a single and five-year goal gaining $2.1 million for the brand. But was there money left on the table (other than tips)?

While a proper website and facebook page were utilized, there was a total absence of a presence on Twitter. Could this have been a missed opportunity for an ever greater turnout? Post Ad has the full article.

A study by comScore on social network access via mobile browser shows triple digit growth over that past year. A couple of interesting points:

• More than 30 Percent of Smartphone Owners Access Social Networking Sites via Mobile Browser
• Facebook’s mobile browser audience surpassed MySpace in February 2009, 3 months before it did the same with it’s PC browser audience.

You can read the rest of the stats at comScore.

In a great post on the AMEX OpenForum, Matt Ceniceros, FedEx Global Communications Manager of Media Relations, discusses the top 5 social media lessons learned by the shipping giant:

1. Social media expedites your ability to intelligently gather information.
2. Social media humanizes a company.
3. Social media allows you to engage in in-depth conversations.
4. Social media uncovers opportunities fast.
5. Social media simply takes you back to basics.

You can easily see how these lessons can relate to your small business as well. Read the full article at OpenForum.

Looking for an excellent way to drastically increase your company’s Facebook fan base? How about a coupon for a free bagel?

This article on Einstein Bros. recent “Free Bagel & Schmear” campaign illustrates how they’ve used Facebook to bring in more customers. They claim that the redemption rate from coupons offered on Facebook is more than double what they get from their printed coupon campaigns.

This video is humorous, engaging, and really drives home the importance of backing up your files. A well done spot for Verbatim.